- Associate Professor
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3291
Paschalina Ziamou is Associate Professor of Marketing. Her main research interests are technology & innovation, creativity, and art. Several of her papers have explored consumers’ response to new technologies. Her work has been published in leading academic journals such as the Journal of Marketing and the Journal of Consumer Psychology. She is a frequent contributor to HuffPost Culture & Arts.
“The Virtual Body: What is Next?” The Huffington Post, 2016.
“Dreams of Dali: The Surreal in the Virtual,” The Huffington Post, 2016.
“Consumer Interaction with Novel Interfaces: A Typology of Learning from Product Use,” in Wiley Encyclopedia of Management, Vol. 13, Technology and Innovation Management, Chichester, West Sussex, United Kingdom: Wiley, (2015).
“Art and Design in the Postdigital World,” The Huffington Post, 2014.
Review of “Identity Technologies: Constructing the Self Online” by Anna Poletti and Julie Rak, in Jonathan Schroeder (Ed.). Consumption Markets & Culture (2014).
“Am I Getting It or Not? The Practices Involved in ‘Trying’ to Consume a New Technology,” Journal of Product Innovation Management, 29 (2), 216-228, (2012) with Steve Gould and Alladi Venkatesh.
2017 “Material Matters” School of Architecture, Aristotle University, Greece
2016 “Bodies Unbound: Reimagining the Boundaries of the Body/Technology Interplay” Columbia University
2012 “Engaging Through Technology in the Museum’s Physical Space,” Rochester Institute of Technology
Fulbright Foundation / Stavros Niarchos Foundation Fellowship
Baruch / Rubin Museum Fellowship