Pragya Mathur, PhD, is Associate Professor of Marketing and International Business at Baruch College. Her research focuses on gaining a better understanding of factors that affect how consumers process information and form judgments about marketing activity and communication. Her efforts have resulted in two programmatic streams of research: one focusing on the effects of consumers’ individual differences on information processing, an area in which she has made significant theoretical contributions; and the other centered on examining consumers’ information processing strategies in response to different internal motivations and external cues. More recently, Dr. Mathur has been exploring pro-social consumer behaviors in the context of charitable donations and consumers’ response to climate change. Dr. Mathur has successfully merged these streams in several of her published papers and ongoing projects, in which she has extended theory and explored marketing activity related to brand strategy, communication, and consumer actions. Her work has been published in leading academic journals in her field, including the Journal of Consumer ResearchJournal of Marketing ResearchJournal of Marketing, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of the Association for Consumer Research, among others. Dr. Mathur serves on the Editorial Review Board of the Journal of Consumer Psychology. At Baruch, Dr. Mathur teaches courses on marketing foundations, healthcare marketing, consumer behavior, among other marketing and business courses. Prior to academia, she worked in marketing and distribution management in industry-leading global consumer products companies. She received her PhD in marketing from New York University’s Stern School of Business.