- Associate Professor
- Allen G. Aaronson Department of Marketing & International Business
- 716) 989-8126
Prof. Ram Bezawada is an associate professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. Prof. Bezawada holds a Ph.D. in Marketing from Purdue University. In addition, he also holds an M.S. in Statistics from Purdue University, an MBA in International Business from Indian Institute of Foreign Trade (Delhi) and a B.E. (Hons.) in Chemical Engineering from the Birla Institute of Technology and Science, Pilani (India). Prof. Bezawada’s areas of specialty primarily concern issues relating to marketing analytics, health care analytics and digital media marketing. In addition, he is also interested in pertinent issues at the intersection of marketing and health behavior/health care, cross-category models, new products/branding and retailing. He has consulted and/or provided technical assistance and managerial expertise to several companies in the U.S. both large and small. Prof. Bezawada’s research has been published in leading marketing and information systems journals such as the Journal of Marketing, Marketing Science, Management Science, and Information Systems Research.
Kumar, Ashish, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman and P.K. Kannan (2016), “From Social to Sale: The Effect of Firm-Generated Content in Social Media on Customer Behavior”, Journal of Marketing, 80(1), 7-25
Winterich, Karen, Michael J. Barone, Robert Carter, Ramkumar Janakiraman and Ram Bezawada (2015), “How Gender, Age and Residence Segments Vary in Choice of a Discount vs. a Donation-based Promotion”, Journal of Consumer Psychology, 25(4), 622-634.
Hariharan, Vijay, Ram Bezawada and Debabrata Talukdar (2015), “Aggregate Impacts of Different Brand Development Strategies”, Management Science, 61(5), 1164-1182.
Ramkumar, Rishika, Ashish Kumar, Ramkumar Janakiraman and Ram Bezawada (2013), “The Effect of Customer Social Media Participation on Customer Visit Frequency and Profitability”, (Equal Contribution), Information Systems Research (ISR), 24 (1), March, 108-127.
Bezawada, Ram and Koen Pauwels (2013), “What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance”, Journal of Marketing, 77 (1), January, 31-51.
Sridhar, Karthik, Ram Bezawada and Minakshi Trivedi (2012), “Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets”, Marketing Science, 31 (4), July/August, 668-688.
Bezawada, Ram, S. Balachander, Venkatesh Shankar and P.K. Kannan (2009), “Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights”, Journal of Marketing, 73(3), May, 99–117.
Winner of MSI Competition on “Social Interactions and Social Media Marketing”, 2014
Nominee, Best European Research Paper of the Year in the ICT Area, 2013-2014
Best Paper in Track Award, AMA Summer Educators Conference, San Francisco, 2011
Winner of the MSI/WIMI Competition for Modeling “Multichannel” Customer Behavior, 2010
UB-2020 Interdisciplinary Research Foundation Award, 2009
Robert W. Johnson Award for Distinguished Research, Purdue University, 2004
AMA-Sheth Doctoral Consortium Fellow, Texas A&M University, 2004
Krannert Excellence in Teaching Award, Purdue University, 2005
Krannert Excellence in Teaching Award, Purdue University, 2004
Krannert Distinguished Teaching Award, Purdue University, 2003