Wongkitrungrueng, Apiradee, Diogo Hildebrand, Sankar Sen, and Krittinee Nuttavuthisit (2020), “Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost-To-Price Ratio in Retail Bargaining,” Journal of Consumer Psychology, 30 (3), 447 – 465
Wongkitrungrueng, Apiradee, Krittinee Nuttavuthisit, Teodora Szabo-Douat, and Sankar Sen (2019), “Customer deference to service providers in ordinary service encounters,” Journal of Service Theory and Practice, 29 (2), 189 – 212 [2020 Emerald Literati Awards: Highly Commended Paper]
Trudel, Remi, Jill Klein, Sankar Sen, and Niraj Dawar (2019). “Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice,” Journal of Business Ethics, 166 (1), 39 – 49
Schons, Laura, Jenni Sipilä, Sankar Sen, Gina Mende, and Jan Wieseke (2018), “Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products,” Journal of Consumer Psychology, 28 (4), 644 – 664
Hildebrand, Diogo, Yoshiko DeMotta, Sankar Sen and Ana Valenzuela (2017), “Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type,” Journal of Consumer Research, 44 (4), 738 – 758
Irmak, Caglar, Thomas Kramer, and Sankar Sen (2017), “Choice under Incomplete Information on Incumbents: Why Consumers with Stronger Preferences Are More Likely to Abandon Their Prior Choices,” Journal of Consumer Psychology, 27 (2), 264 – 269
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2015), “”Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes,” Journal of Business Ethics, 131 (2), 319 – 335
Gupta, Reetika and Sankar Sen (2013), “The Effect of Changing Resource Synergy Beliefs on the Intentions-Behavior Discrepancy in Ethical Consumption,” Journal of Consumer Psychology, 23(1), 114-121
Hildebrand, Diogo, Yoshiko DeMotta, Kritika Kongsompong and Sankar Sen (2013), “Ingroup and Outgroup Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men,” Journal of Public Policy and Marketing, 32 (May), 70 – 78
Du, Shuili, Valerie Swaen, Adam Lindgreen and Sankar Sen (2013), “The Roles of Leadership Styles in Corporate Social Responsibility,” Journal of Business Ethics, 114.1 (April), 155-169
DeMotta, Yoshiko, Kritika Kongsompong and Sankar Sen (2013), “Mai Dongxi: Materialism, Social Influence, and China’s One-Child Policy”, Social Influence, 8(1), 27 – 45
Stokburger-Sauer, Nicola, S. Ratneshwar and Sankar Sen (2012), “The Drivers of Consumer-Brand Identification,” International Journal of Research in Marketing, 29(4), 406 – 418
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), “Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier” Management Science, 57 (9), 1528–1545
Hildebrand, Diogo, Sankar Sen and C.B. Bhattacharya (2011), “Corporate Social Responsibility: A Corporate Marketing Perspective,” European Journal of Marketing, 45 (9/10), 1353 – 1364
Wilcox, Keith, Thomas Kramer and Sankar Sen (2011), “Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice,” Journal of Consumer Research, 38 (1), 151 – 163
Carvalho, Sergio W., Sankar Sen, Márcio de Oliveira Mota and Renata Carneiro Lima (2010) “Consumer Reactions to Corporate Social Responsibility: A Brazilian Perspective,” Journal of Business Ethics, 91, 291 – 310
Irmak, Caglar, Beth Antonuk and Sankar Sen (2010), “You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences,” Journal of Consumer Research, 37 (October), 443 – 455
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2009), “Maximizing Business Returns to Corporate Social Responsibility: The Role of CSR Communication,” International Journal of Management Reviews, 12(1), 8 – 16
Sen, Sankar and Lauren Block (2009), “’Why My Mother Never Threw Anything Out’: The Effect of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47 – 55
Wilcox, Keith, Hyeong Min Kim and Sankar Sen (2009), “Why Do Consumers Buy Counterfeit Luxury Brands?” Journal of Marketing Research, 46(2), 247 – 259
Bhattacharya, C.B. Daniel Korschun and Sankar Sen (2009), “Strengthening Stakeholder-Company Relationships through Mutually Beneficial Corporate Social Responsibility Initiatives,” Journal of Business Ethics, 85, 257 – 272
Du, Shuili, Sankar Sen and C.B. Bhattacharya, (2008), “Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families,” Journal of Consumer Research, 35(3), 483-494
Bhattacharya, C.B., Sankar Sen and Daniel Korschun (2008), “Using Corporate Social Responsibility to Win the War for Talent,” MIT Sloan Management Review, winter, 49(2), 37 – 44 [Emerald Literati Network 2012 Citations for Excellence Award]
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2007), “Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning,” International Journal of Research in Marketing, 24 (3), 224 – 241
Sen, Sankar, C.B. Bhattacharya and Daniel Korschun (2006),” The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships,” Journal of the Academy of Marketing Science, 34 (2), 158 – 167
Bhattacharya, C.B. and Sankar Sen (2004), “Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives,” California Management Review, 47(1), Fall, 9-24
Sen, Sankar (2004), “The Behavioral Consequences of HIV Testing: An Experimental Investigation,” Journal of Public Policy and Marketing, 23 (1), 28-43
Bhattacharya, C.B. and Sankar Sen (2003), “Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies,” Journal of Marketing, 67 (April), 76-88
Johnson, Eric. J., Colin Camerer, Sankar Sen and Talia Rymon (2002), “Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining,” Journal of Economic Theory, 104 (1), 16-47
Sen, Sankar, Lauren G. Block and Sucharita Chandran (2002), “Window-Displays and Consumer Shopping Decisions,” Journal of Retailing and Consumer Services, 9, 277-290
Sen, Sankar, Zeynep Gurhan-Canli and Vicki G. Morwitz (2001), “Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts,” Journal of Consumer Research, 28 (December), 399-417
Sen, Sankar and C. B. Bhattacharya (2001), “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility,” Journal of Marketing Research, 38(2), 225-244
Sen, Sankar (1999) “The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge,” Journal of Consumer Psychology, 8(4), 431-455
Sen, Sankar (1998), “Knowledge, Information Mode and the Attraction Effect,” Journal of Consumer Research, 25 (March), 64-77
Sen, Sankar and Johnson, Eric J. (1997), “Mere-Possession Effects without Possession in Consumer Choice,” Journal of Consumer Research, 24 (March), 105-117
Sen, Sankar (1996), “Marketing and Minority Civil Rights: The Case of Amendment 2 and the Colorado Boycott,” Journal of Public Policy and Marketing, 15(2), 311-318
Sen, Sankar, and Vicki Morwitz (1996), “Consumer Reactions to a Provider’s Position on Social Issues: The Effect of Varying Frames of Reference,” Journal of Consumer Psychology, 5(1), 27-48
Sen, Sankar, and Vicki Morwitz (1996), “Is It Better to Have Loved and Lost Than Never to Have Loved at All? Consumer Reactions to Product Changes Over Time,” Marketing Letters, 7(3), 225-235