- Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3302
Sankar Sen, PhD, is the Lawrence and Carol Zicklin Chair of Corporate Integrity and Governance, and Professor of Marketing at Baruch College.
His research interests lie in the areas of consumer decision making and sustainability/corporate social responsibility. He has lectured extensively on this topic in academic, company, and industry forums in North and South America, Europe, and Asia and has consulted for various companies.
Dr. Sen’s research has appeared in both academic and practitioner journals, and he is co-author of a book, Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, published by Cambridge University Press in 2011.
Dr. Sen serves on the editorial boards of Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Consumer Psychology, Academy of Marketing Science Review, and Corporate Reputation Review and has received several outstanding reviewer awards, as well as numerous teaching awards from various institutions during his academic career.
Dr. Sen received his PhD from the Wharton School of the University of Pennsylvania.
Bhattacharya, C.B., Sankar Sen and Daniel Korschun (2011), Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, Cambridge University Press.
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), “Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier” Management Science, 57 (9), 1528 –1545.
Wilcox, Keith, Thomas Kramer and Sankar Sen (2011), “Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice,” Journal of Consumer Research, 38 (1), 151 – 163.
Carvalho, Sergio W., Sankar Sen, Márcio de Oliveira Mota and Renata Carneiro Lima (2010) “Consumer Reactions to Corporate Social Responsibility: A Brazilian Perspective,” Journal of Business Ethics, 91, 291 – 310.
Irmak, Caglar, Beth Antonuk and Sankar Sen (2010), “You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences,” Journal of Consumer Research, 37 (October), 443 – 455.
Sen, Sankar and Lauren Block (2009), “’Why My Mother Never Threw Anything Out’: The Effect of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47 – 55.
Wilcox, Keith, Hyeong Min Kim and Sankar Sen (2009), “Why Do Consumers Buy Counterfeit Luxury Brands?” Journal of Marketing Research, 46(2), 247 – 259.
2013 – 2014 Outstanding Reviewer Award, Journal of Consumer Research
2014 Outstanding Reviewer Award, Journal of Public Policy and Marketing
2013, 2006 Award for Teaching Excellence, Zicklin School of Business, Baruch College/CUNY
2012 The Sidney Lirtzman Award (for outstanding achievement in research, teaching and service), Zicklin School of Business, Baruch College/CUNY
2011 Outstanding Reviewer Award, Journal of Marketing
2002 – 2012 Honoree, Annual Celebration of Faculty Scholarship and Creative Achievement, Baruch College/CUNY
2000 Washburn Research Fellow, Fox School of Business Management, Temple University
1997 Dean’s Citation for Undergraduate Teaching, Stern School of Business, New York University
1996 Andrisani-Frank Undergraduate Teaching Award, School of Business Management, Temple University
1994 Outstanding Teaching Award, Department of Marketing, Temple University