Sankar Sen

Sankar Sen is the Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance, and Professor of Marketing at Baruch College/City University of New York.  Sen received his PhD from the Wharton School of the University of Pennsylvania, and has held full time or visiting positions at Temple University, New York University, Boston University, and the Sasin School of Management at Chulalongkorn University.

Sen’s primary research interest lie at the intersection of sustainability and consumer behavior. In particular, he investigates when, how and why consumers and employees respond to companies’ sustainability/ corporate social responsibility endeavors. He has lectured extensively on this topic in academic, company and industry forums in Africa, Asia, Europe and North and South America, and his book, Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, was published by Cambridge University Press.  Sen is also interested, more generally, in prosocial behaviors, social marketing, and moral perspectives on consumption behavior.

Sen’s research has appeared in both academic (Journal of Business Ethics; Journal of Consumer Research; Journal of Economic Theory; Journal of Marketing Research; Journal of Marketing; Management Science) and practitioner journals (California Management Review; Sloan Management Review; McKinsey Quarterly; Business Horizons). He has consulted with various companies (communications, FMCG’s, airlines) and his research has been cited in various media outlets (New York Times; BusinessWeek).

Sen is an associate editor at the Journal of Consumer Psychology, and serves on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Public Policy and Marketing, Academy of Marketing Science Review, and Corporate Reputation Review. Sen teaches at the undergraduate, MBA/MS, Executive MBA/MS and PhD levels, and has received numerous teaching awards over the years.