- Allen G. Aaronson Department of Marketing & International Business
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A Critique of Heckhausen and Schulz’s Life-Span Theory of Control from a Cross-Cultural Perspective. Psychological Review, 106: 597-604, July 1999.
Globally Integrated Marketing Communications: A Study of U.S.-Based, Multinational Advertising Agency Executives’ Perceptions and Practices (with D. B. Lerman and A. F. Grein). Journal of Advertising Research, 39: 7-12, January/February 1999.
An Interpretive Study of Purposeful, Mood Self-Regulating Consumption: The Consumption and Mood Framework. Psychology and Marketing, 14: 395-426, July 1997.
Researcher Introspection as a Method in Consumer Research: Applications, Issues and Implications. Journal of Consumer Research, 21: 719-22, March 1995.
The Self-Manipulation of My Pervasive, Perceived Vital Energy Through Product Use: An Introspective-Praxis Perspective. Journal of Consumer Research, 18: 194-207, September 1991.