Tanuka Ghoshal is an Assistant Professor of Marketing at the Zicklin School of Business, Baruch College. She earned her PhD in Marketing from Carnegie Mellon University in Pittsburgh following a three-year stint in market research at the Indian Market Research Bureau (IMRB). Professor Ghoshal’s research interests lie broadly in the domain of hedonic and sensory experiences in consumer judgment and decision-making. Her research has been published at the Journal of Marketing Research, Journal of Consumer Research, Journal of Experimental Social Psychology and Journal of Marketing Management. Her ongoing projects study compensatory consumption, aesthetics, sensory consumption and culture-specific consumer biases. Her research has won competitive grants from the Ernst & Young Institute for Emerging Market Studies, the SRITNE Center at the Indian School of Business and the North American Society for Marketing Education in India (NASMEI) conference. She is an active member of academic societies such as Association of Consumer Research, Society for Consumer Psychology, Consumer Culture Theory Consortium, American Marketing Association and INFORMS Marketing Science, and regularly presents her research at their flagship annual conferences in North America, Europe and Asia.