- Assistant Professor
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3270
Zhuping is an assistant professor of marketing analytics at Zicklin School of Business, Baruch College, City University of New York. He has a Ph.D. in Marketing from McCombs School of Business, University of Texas at Austin. He is interested in studying marketing issues that are academically strong and practically relevant. He enjoys working with companies to tackle challenging marketing problems.
Zhuping has expertise in Bayesian statistics, econometrics, field experiments, machine learning and game theory. He has applied point processes, spatio-temporal models, dynamic linear models and game theory to his research on Mobile Marketing, Location-based mobile services, Sports Marketing and Targeted Marketing. His current research focuses on studying the impact of mobile promotions by developing innovative empirical models and estimating them through large-scale parallel computing, and improving the performance of location-based and behavior-based mobile targeting by conducting large-scale field experiments.
Zhuping Liu, Frenkel ter Hofstede and Vijay Mahajan. “Engaging and Targeting Consumers on Mobile: Connecting Mobile Promotions to Foot Traffic.” Job Market Paper.
Zhuping Liu, Jason A. Duan and Frenkel ter Hofstede. “Marketing Spillovers of Location-Based Mobile Services.” Being revised for resubmission at Marketing Science.
Jianqiang Zhang, Zhuping Liu and Raghunath Singh Rao. “Flirting with the Enemy: Online Competitor Referral and Entry-Deterrence.” Under review at Management Science.
Zhuping Liu, Frenkel ter Hofstede, Jason A. Duan and Vijay Mahajan. “Dynamics and Peer Effects of Brand Revenue in College Sports.” To be submitted to Management Science.
Raghu Singh Rao, Julie Irwin and Zhuping Liu. “Flying with a Net, and without: Preventive Devices and Self-Control.” Under review at Journal of Marketing Research.
Jianqiang Zhang, Zhuping Liu and Weijun Zhong. 2016. “Attack and Defend: The Role of Targeting in a Distribution Channel.” Marketing Letters, 27(2), 375-386.
Zhuping Liu, Qiuhong Zhao, Shouyang Wang and Jianming Shi. 2013. “Modeling the Impact of Partial Information Sharing in a Three-echelon Supply Chain.” Asia-Pacific Journal of Operational Research, 30(5).
Weimin Ma, Ke Wang and Zhuping Liu. 2011. “Mining Potentially More Interesting Association Rules with Fuzzy Interest Measure.” Soft Computing, 15(6), 1173-1182.
2016 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Winner, 2017
University Graduate Continuing Fellowship, UT Austin, 2015, 2016
AMA-Sheth Foundation Doctoral Consortium Fellow, 2016
ISMS Doctoral Consortium Fellow, 2015,2016
SYLFF Doctoral Fellowships in Business, McCombs School of Business, 2016, 2017
CCIMS Travel Grant, McCombs School of Business, 2015, 2016
Quantitative Marketing and Structural Econometrics Workshop Fellow, 2015
CIBER Summer Research Excellence Award, McCombs School of Business, 2015
5th place, UT Predictive Modeling Competition – dataHACKUT, 2014
University of Houston Doctoral Consortium Fellow, 2015
The Eugene and Dora Bonham Memorial Fund in Business , 2013, 2014, 2015, 2016
Dean’s Fellowship, McCombs School of Business, 2013, 2014
Supply Chain Center Travel Grant , McCombs School of Business, 2012, 2014
OPIM student scholar award, UConn’s School of Business, 2011
UK/China Graduate Work Experience Program Fellow, China Scholarship Council, 2008
Achieved 770 on the GMAT (99th Percentile), 2009