- Assistant Professor
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3270
Zhuping is an assistant professor of marketing analytics at Zicklin School of Business, Baruch College, City University of New York. He has a Ph.D. in Marketing from McCombs School of Business, University of Texas at Austin. He is interested in studying marketing issues that are academically strong and practically relevant. He enjoys working with companies to tackle challenging marketing problems.
Zhuping has expertise in Bayesian statistics, econometrics, field experiments, machine learning and game theory. His current research focuses on studying the impact of mobile promotions by developing innovative empirical models and estimating them through large-scale parallel computing, and improving the performance of location-based and behavior-based mobile targeting by conducting large-scale field experiments.
Jianqiang Zhang, Zhuping Liu and Raghunath Singh Rao (2018). “Flirting with the Enemy: Online Competitor Referral and Entry-Deterrence.” Forthcoming, Quantitative Marketing and Economics.
Jianqiang Zhang, Zhuping Liu and Weijun Zhong (2016). “Attack and Defend: The Role of Targeting in a Distribution Channel.” Marketing Letters, 27(2), 375-386
MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Winner 2017
University Graduate Continuing Fellowship, UT Austin 2015, 2016
AMA-Sheth Foundation Doctoral Consortium Fellow 2016