About

Zhuping is an assistant professor of marketing analytics at Zicklin School of Business, Baruch College, City University of New York. He has a Ph.D. in Marketing from McCombs School of Business, University of Texas at Austin. He is interested in studying marketing issues that are academically strong and practically relevant. He enjoys working with companies to tackle challenging marketing problems.

Zhuping has expertise in Bayesian statistics, econometrics, field experiments, machine learning and game theory. He has applied point processes, spatio-temporal models, dynamic linear models and game theory to his research on Mobile Marketing, Location-based mobile services, Sports Marketing and Targeted Marketing. His current research focuses on studying the impact of mobile promotions by developing innovative empirical models and estimating them through large-scale parallel computing, and improving the performance of location-based and behavior-based mobile targeting by conducting large-scale field experiments.

Publications
Awards