Allen G. Aaronson Department of Marketing and International Business
The Allen G. Aaronson Department of Marketing and International Business offers a variety of graduate and undergraduate programs:
In Marketing, we have several Graduate Programs, including a Master of Science with specializations in Digital Marketing, Marketing Analytics, and International Business. Our Undergraduate Program includes tracks in Advertising, Digital Marketing, Marketing Analytics, and International Marketing, as well as a flexible Marketing Management track suitable for those interested in areas like Brand Management or Marketing Research.
In International Business, our programs include the Graduate Master of Science with an International Business concentration, and our Undergraduate Major in International Business.
In addition, our Department has a thriving PhD program and offers a variety of courses to MBA students. And we provide Non-Marketing business students with Minors in International Business, Marketing, and Marketing Analytics.
Our faculty engage in top quality research, ranging from marketing strategy to consumer behavior, digital marketing, international business, and advertising. Similarly, they consult in a variety of areas and for many major corporations. Some of the past and present employers of our Marketing & International Business students include:
• Multinationals/Fortune 500 companies: Google, Microsoft, Johnson & Johnson
• Media and Entertainment: Disney, Time Warner, Universal McCann
• Advertising: Havas (Euro RSCG) , McCann Erickson, Ogilvy
• Financial sector: Citigroup, Bloomberg LLC, JP Morgan Chase
Whether you want to move to the next level in your current career, make a career change, or just need to get started in the business world, we have the right program for you.
For information about Marketing Programs, contact:
Nermin Eyuboglu, PhD
Professor & Chair
For general inquiries and how to get involved with our Department, contact:
Professor & Deputy Chair
For information about International Business Programs (including International Marketing), contact:
Andreas Grein, PhD
Professor & International Business Coordinator