More than any other business discipline, marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value.
Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provides students with a comprehensive understanding of international business principles as they apply it in a business setting, expertise in a functional area (marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both a business and social environment, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship.
If you take three MKT courses, in addition to MKT 3000, you can obtain a minor in Marketing.
in Marketing provides you with the skills you need to advance your career as a marketer. Baruch offers a broad range of world-class courses to prepare you for positions in media planning, communications strategy, account management, corporate (digital) marketing, and marketing research and analytics.
MS-Marketing with Digital Marketing Concentration
You can now get a formal concentration in Digital Marketing, as part of our Master of Science. A combination of elective courses will provide you with strategic, tactical and analytical skills to help you navigate and thrive in the digital world.
MS-Marketing with Marketing Analytics Concentration
Marketing Analytics is the backbone of today’s marketing; from understanding big data to calculating a campaign’s ROI. Data collection and analysis provide the foundation for successfully managing and growing businesses and organizations.
MS-Marketing with International Business Concentration
In today’s global economy, marketing professionals must understand and anticipate the opportunities available throughout the world and incorporate them into their strategies. A concentration in International Business provides students with the skills to design and implement an organization’s global marketing strategy. For example, students will learn how culture, differences in consumer behavior, trade policies and logistics influence business.
provides you with the knowledge to help you succeed in executive positions, where you need to have skills spanning different functional areas. The MBA in marketing allows students to select courses from a broad range of marketing areas (advertising, internet marketing, international marketing), and is designed to prepare students for careers in marketing. The Department of Marketing offers a wide array of courses, and students may tailor the major to reflect their individual needs and interests.
The MBA degree with a concentration in Analytics prepares you to make better business decisions by integrating and mining data to reveal trends, drivers of outcomes and patterns in the data. The courses in the analytics track prepare students to parse information from diverse and sometimes unconnected data sources to build knowledge and improve decision making.
The MBA degree with a concentration in International Business reflects Baruch College’s commitment since 1947 to this important area of action and competence in globalizing economies. Courses are distributed over several functional areas to meet the demand for graduates with both a broadly-based and an international-business education.
The program admits students with excellent academic backgrounds, competitive GMAT or GRE scores and strong verbal and written communication skills. Applicants must have an undergraduate degree prior to entering the program.
Stephen Gould (Area Coordinator)
For PhD admissions inquiries contact the PhD Program Office
The Zicklin School’s Executive MS in Marketing (EMSM) is an innovative new program designed to offer flexibility, speed, and control to executives seeking advanced education in marketing. Learning from different perspectives in marketing will enhance creativity and out-of-the-box thinking.