About Us
The MarkLab is where the academic discipline of marketing merges with professional marketing resources. The lab is a faculty-directed, student-run resource center that supports student learning in the areas of marketing, advertising, digital marketing, and marketing research.
The Lab prepares marketing undergraduate and graduate students for their careers leveraging strong relationships with business professional as well as students and marketing faculty.
We accomplish our mission by enhancing information literacy and helping students gain practical experience in solving real-world problems with independent study projects, consulting classes and marketing competitions. Example if the courses and workshops offered by the MarkLab are:
- Park Bench Marketing course. A consulting course where students get hand-on knowledge by working on real projects for real companies.
- Digital Marketing Boot Camp. A one-credit course co-taught by industry experts that introduces students to cutting edge topics in digital marketing.
- Real World Adverting. An advertising course taught by strategists at a leading ad agency, focusing on developing strategy for the execs’ real accounts.
- Free student workshops on software tools: Photoshop, Dreamweaver, HTML,…
- Industry panels and mini-conferences on current issues (Data analysis for marketing managers: the future of public relations; managing the agency-client relationship,…)
- Career fairs and networking forums to help students jumpstart their careers.
Over the years, using the resource of the Lab, our students have enjoyed considerable success in marketing competitions and have won more direct marketing awards than any other school in the country. Student teams have won awards in the Collegiate Echo Competition, a direct marketing competition sponsored by the Direct Marketing Education Foundation and have also fared well in the National Student Advertising Competition, sponsored by the American Advertising Federation
The Baruch Alumni Association (BCAA) focuses on engaging the alumni community through a variety of social, professional and networking events. Member alumni have unique access to several valuable money saving discounts. BCAA has and continues to support various Baruch financial initiatives including scholarships, faculty awards and financial gift campaigns.
We also have Linked-in alumni communities online that keep each other up to date on various business topics, sharing job opportunities, making personal introductions, etc. Our LinkedIn Group, Baruch Marketing Stars and Friends, is moderated by our very own alumna Jessalin Lam and provides a forum for career networking, discussions about the marketing and advertising industry, and job postings.
In addition, the Marketing and International Department organizes networking opportunities for alumni and we bring alumni and students together in events such as panel discussions and networking forums.
| IBS 9600- Introduction to International Business |
| IBS 9761- Emerging Markets and the Global Economy |
| IBS 9769- International Business Strategy |
| MKT 9702- Marketing Research |
| MKT 9703- Marketing Management |
| MKT 9716- Consumer Behavior |
| MKT 9728- Media Planning in the Digital Age |
| MKT 9737- Marketing Analytics |
| MKT 9738- Web Analytics and Intelligence |
| MKT 9740- Data-driven Marketing Strategy |
| MKT 9750- Marketing Strategy |
| MKT 9759- Marketing Consulting Practicum |
| MKT 9764- Internet Marketing and Global Business |
| MKT 9766- International Marketing Management |
| MKT 9774- International Logistics |
| MKT 9780- Digital Marketing |
| MKT 9782- Search Engine Marketing |
| MKT 9783- Social Media Marketing |
| MKT 9785- Digital Marketing Strategy |
| MKT 9997- Special Topic in Marketing Analytics |
| Course path for Marketing |
| Course path for Accounting |
| Course path for Real Estate |
| Course path for Finance |
| Course path for CIS |
Research Study Participation
Undergraduate Marketing Internships
- 1 credit internship courses open to Juniors & Seniors:
- 3 credit internship course open to Seniors:
Syllabus (Graduate)
| IBS 9600- Introduction to International Business |
| IBS 9761- Emerging Markets and the Global Economy |
| IBS 9769- International Business Strategy |
| MKT 9702- Marketing Research |
| MKT 9703- Marketing Management |
| MKT 9716- Consumer Behavior |
| MKT 9728- Media Planning in the Digital Age |
| MKT 9737- Marketing Analytics |
| MKT 9738- Web Analytics and Intelligence |
| MKT 9740- Data-driven Marketing Strategy |
| MKT 9750- Marketing Strategy |
| MKT 9759- Marketing Consulting Practicum |
| MKT 9764- Internet Marketing and Global Business |
| MKT 9766- International Marketing Management |
| MKT 9774- International Logistics |
| MKT 9780- Digital Marketing |
| MKT 9782- Search Engine Marketing |
| MKT 9783- Social Media Marketing |
| MKT 9785- Digital Marketing Strategy |
| MKT 9997- Special Topic in Marketing Analytics |
| BUS 9551- Business Communication I |
Syllabus (Undergraduate)
| BUS1011- Business Fundamentals: The Contemporary Business Landscape |
| MKT 3000 – Marketing Foundations |
| MKT 3400 – International Business Principles |
| MKT 3520 – Advertising and Marketing Communications |
| MKT 3600 – Marketing Research |
| MKT 3605 – Consumer Behavior |
| MKT 4093 – Selected Topics in Marketing |
| MKT 4123- Web Analytics and Web Intelligence |
| MKT 4131 – Advertising Creative Strategy and Tactics |
| MKT 4171 – Public Relations |
| MKT 4200 – Search Marketing |
| MKT 4401 – International Trade Financing |
| MKT 4410 – International Trade Operations |
| MKT 4420 – International Marketing |
| MKT 4460- International Supply Chain Management |
| MKT 4493 – Special Topics in Advertising and Marketing Communications |
| MKT 4540 – Branding |
| MKT 4555 – Internet Marketing |
| MKT 4557 – Digital Advertising |
| MKT 4560 – Entertainment Marketing |
| MKT 4561 – Marketing Analytics |
| MKT 4693 – Special Topics in Marketing Analytics |
| MKT 4876 – Managing Customer Experiences |
| MKT 4910 – Selling and Sales Management |
| MKT 4912 – Retailing I: Retail Marketing |
| MKT 4966 – Social Media Marketing and New Ventures |
| MKT 5151 – Advertising Competition II |
| MKT 5750 – Marketing Strategy |