Changing Your Clothes Can Change Your Life, According to Zicklin Research
Small-town girl moves to the big city, gets a glow-up, and changes her life. No, it’s not the story of The Devil Wears Prada or “Don’t Stop Believin’”—it’s research by Zicklin School of Business assistant professor Tanuka Ghoshal, PhD, published in The Journal of Consumer Psychology.
Analyze This! Zicklin Accounting Profs Account for Fewer Forecast Errors
Accounting standards provide a common language for financial reporting. So what happens when more firms start speaking to investors in the same language (i.e., using very similar accounting standards)? That’s what Zicklin professors Donal Byard and Masako Darrough (Stan Ross Department of Accountancy) set out to examine in a paper published in The Accounting Review in January.
Investors Favor Companies That “Do the Math,” Zicklin Prof Says
If you’ve ever had a math teacher ask you to show your work, Dexin Zhou’s research will probably resonate with you.
In a paper published last year in the Journal of Corporate Finance, Zhou, an associate professor in the Bert W. Wasserman Department of Economics and Finance, examined the relationship between information disclosed during earnings conference calls and reactions by investors. He wanted to know whether conference calls that shared more numerical data (for example, earnings per share, profit margins, etc.) resulted in greater firm value.
What A Zicklin Prof’s Research Taught Us About the Make America Healthy Again Movement
Are there toxins in those tater tots? Probably, if recent research by a Zicklin School of Business professor is any indication. But what she subsequently learned about the new leadership in Washington was worse, galvanizing her to pen an article that was just published in the prestigious medical journal, JAMA Pediatrics.
Let’s back up a few months. In October of 2025, Professor Valerie Watnick (Department of Law) had just published evidence in the Yale Journal of Health Policy, Law, and Ethics showing that for the past 20 years, the Environmental Protection Agency (EPA) has failed to protect U.S. children from pesticide residues on food.
Let’s Do This! Or Not? Zicklin Prof Studies Effects of Online Competitions
Maria Halbinger, an associate professor in the Lawrence N. Field Department of Entrepreneurship and Innovation, has watched in recent years as digital competitions across various platforms have become highly popular tools for platform managers to generate new content, attract users to the platform, and generally keep things interesting.
Meanwhile, the academic in her has wondered, do they actually work?
Zicklin Prof Studies Environmental Impact of Cloud Computing
To paraphrase Joni Mitchell, Zicklin School prof Jooho Kim has looked at “cloud” from both sides now.
Dr. Kim, an assistant professor in the Paul H. Chook Department of Information Systems and Statistics, recently published an article in the Journal of the Association for Information Systems, entitled “An Empirical Investigation of Cloud Computing and Environmental Performance of Nations: Implications for Shared Responsibility in Cloud Computing.”
Moving Up: Zicklin Prof Examines Effects of Corporate Relocation on Housing Prices
Remember in the “before times,” when Amazon announced it would be opening a second corporate headquarters in Long Island City, Queens? (Spoiler alert: The company changed its mind.) The Zicklin School’s Maggie (Rong) Hu, PhD, wasn’t living in New York yet, but she took note of the headlines, excitement, and controversy that ensued.
“I noticed that while there was a lot of media attention, there wasn’t much comprehensive and hard evidence about what happens to the local community when a corporation decides to relocate there, especially from the housing market perspective,” says Dr. Hu.
Zicklin Prof Wins National Science Foundation Grant to Track Patterns in Data
Despite a challenging funding environment, Associate Professor Chung Eun Lee (Paul H. Chook Department of Information Systems and Statistics) has won a National Science Foundation grant for her project, entitled “Novel Dependence Metrics in Spectral Analysis for Modern Time Series Data.”
Thanks to advancements in technology and computing, vast amounts of time-based data are being created in fields from finance to medicine to climate science. But current methods of analyzing such data are not sophisticated enough to detect patterns. This limitation restricts our ability to detect early disease markers, predict economic trends, or identify financial risks.
Zicklin Prof Wins National Science Foundation Grant to Track Patterns in Data
The COVID-19 pandemic resulted in many changes, one of which was a sharp increase in the use of telehealth services in medicine. Under ubiquitous lockdowns, patients could not make appointments to see their healthcare providers in person. Yet providers had little incentive to offer virtual appointments, due to low or nonexistent reimbursement by insurance. The eventual result was that Medicare and many states adopted pay-parity policies for telehealth, stating that providers would be reimbursed at the same rate for virtual visits as for traditional office visits. This incentivized providers to offer more virtual appointments.