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The course of study reflects the current state of marketing as well as the key areas that are driving the growth of the field.  We start with basics, build on them, and proceed to courses oriented toward preparing students with the knowledge needed to manage future challenges.


The primary focus of the first courses in the program is fundamental marketing knowledge, as well as consulting and communications skills.

  • Business communications
  • Advertising
  • Marketing management
  • Consumer behavior
  • Marketing research
  • Marketing consulting practicum
Advanced Courses

These courses address the latest developments in more technical areas which are also key drivers of future business performance.

  • Digital marketing
  • Web analytics
  • Analytic approaches to marketing strategy
  • Branding

The program reserves the right to amend, modify and change the courses offered and/or the sequence of courses.

International Trip

To broaden their international perspective, students will participate in an International Study Trip.  This course includes classroom experience as well as a trip to a foreign destination.  While traveling students experience business visits, company, professional and government presentations as well as cultural learning.  The international study trip is an invaluable experience and has proven to be a highlight of the program. Past trips have been to South Africa, China, Vietnam, the Czech Republic, Argentina, Chile, and Brazil. Destinations vary from year to year.  The trip normally is eight to ten days long and usually takes place during the spring semester.

Degree Requirements

Students must earn 30 credits for the Executive MS degree, maintain a cumulative 3.0 grade point average, and satisfy all Baruch College, Zicklin School of Business and Executive Programs policies, rules, and regulations.

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