Why Zicklin

Zicklin Marketing and Communications

Zicklin’s Marketing & Communications team offers a broad range of services — including brand guidelines, boilerplate, logos, presentation templates, and more — to tell the Zicklin story.

Meet the Team
Laura Jewell
Laura Jewell
Sara Welch
Sara Welch
Associate Director
Lawrence Kelty
Lawrence Kelty
Associate Director
Rez Mahmud
Rez Mahmud


The official name of our school is The Zicklin School of Business at Baruch College/ City University of New York, but our preferred nomenclature is The Zicklin School of Business

Zicklin boilerplate

The Zicklin School of Business is a recognized leader in providing undergraduate, graduate, and executive education for the 21st century. It offers part- and full-time business degree programs taught by faculty who are thought leaders and practitioners in their fields. An AACSB-accredited business school, Zicklin consistently ranks among the region’s and nation’s top performers in academic excellence, diversity and value. zicklin.baruch.cuny.edu

Baruch College Editorial Style Guide

Baruch College adheres to an approved institutional style for written communications on all platforms. The guidelines simplify decision making when writing and editing, and keep our institutional communications consistent and professional.

Zicklin Brand Guidelines

Logo Placement & Usage Tagline Color Palette


Brand Assets

Zicklin Templates
Zicklin PowerPoint Template
Zicklin Letterhead
Zicklin Zoom Background

Services We Offer

Brand Strategy and Development

Content Marketing

Digital Advertising

Digital Asset Management

Editorial Development and Management

Event and Program Support

Internal Communications

Media Outreach and Inquiries


Promotion of Faculty Research and Subject Matter Experts

Recruitment Marketing

Social Media Strategy and Execution

Video Production

Website Services