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Zicklin School Hosts Conference on Using Artificial Intelligence in Marketing

November 30, 2023

It was standing room only in early November in the Rackow Conference Room at the Zicklin School of Business, where over 100 students, alumni, and faculty members gathered for the “Data-Driven Brands in the Age of AI” conference. Co-sponsored by the Zicklin School and two companies helmed by Zicklin alumni—Ready Set Rocket and CorralData—the conference featured lively, informative discussions on how AI is transforming the future of marketing.  

Panel discussions were led by Zicklin professors Nanda Kumar, PhD, professor of information systems (Paul H. Chook Department of Information Systems and Statistics), who moderated a panel on “Integrating AI into Existing Operations”; Ana Valenzuela, PhD, professor of marketing (Allen G. Aaronson Department of Marketing and International Business), who moderated a panel on “Humans and/or Machines”; and Mahima Hada, PhD, associate professor of marketing analytics programs (Allen G. Aaronson Department of Marketing and International Business), who moderated a panel on “AI-Driven Marketing Strategies for the Future.” Pragya Mathur, PhD, associate professor of marketing and international business in the Aaronson Department, served as master of ceremonies, and Bruce Weber, PhD, Willem Kooyker Dean of the Zicklin School, proffered opening remarks.  

Three Zicklin alumni participated in the conference: Cozi Namer (MBA, ’03), senior director of strategic initiatives at Pfizer; Alex Lirtsman (MBA, ’07), CEO of CorralData, a software platform that uses AI to create visualizations and draw insights from clients’ marketing data; and Kitty Tsang (BBA, ’12), partner and head of strategy at Ready Set Rocket, a marketing agency. Additionally, executives from Major League Soccer, the American Museum of Natural History, and Philo, an online TV company, were on hand to discuss their thoughts on AI and marketing.  

The half-day conference concluded with closing remarks by Myung-Soo Lee, PhD, director of the Weissman Center for International Business, who playfully noted that he had asked ChatGPT for help writing his speech—but ultimately decided that his own version was better.  

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