—Fenwick Huss, Willem Kooyker Dean, Zicklin School of Business
Money vs. Morals
Appealing to customers’ sense of right and wrong can sometimes derail a company’s marketing strategy, says Sankar Sen, Professor of Marketing and the Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance in the Allen G. Aaronson Department of Marketing and International Business. So how can you keep your marketing on track?
After earning her degree from the Zicklin School, Chandni Rakshit (MBA, ’18) landed several job offers in technology product management. Today she’s Corporate VP of New York Life Ventures. How does she account for her success?
Zicklin in the Media
Alumna Lara Abrash (MBA, ’94), Chairman & CEO of Deloitte & Touche LLP, has been honored as an AACSB Influential Leader.
Alumna Helene R. Banks (BBA, ’85) has been named to Crain’s 2020 “Notable Women in Law” list.
Assistant Professor of Finance Xi Dong and PhD candidate Changyun Zhou were part of a research team that won an award for their paper on asset prices.
Professor of Law Marc Edelman analyzes Washington Nationals pitcher Marc Strasburg’s nine-figure contract in Bloomberg.
A study on whistleblowers by Assistant Professor Heemin Lee was cited in the National Law Review.
Assistant Professor of Law Yafit Lev-Aretz was interviewed about data privacy on the NBC Nightly News.
Associate Professor of Law Nizan Geslevich Packin published an article in Forbes about the tendency to incorporate behavioral information into loan applicants’ credit scores.
A number of Zicklin undergraduate students have won prestigious scholarships to study abroad next semester in Thailand, Ireland, Germany, and Spain.
Ethical Challenges in Brand Licensing, with Professor Yafit Lev-Aretz, Director of the Robert Zicklin Center’s Program on Tech Ethics.
February 11, 12 pm to 2 pm
Free, but please register here.
MS Programs Open House
February 13, 6 – 7:30 pm
Doctor of Professional Studies in Business Program Information Sessions
February 13, 6:30 – 7:30 pm
2020 Economic Forecast: Is the Fed Doing Enough?
Please join the Foreign Policy Association and the Zicklin School of Business to learn the latest forecast of the U.S. economy from Ellen Zentner, Chief U.S. Economist and a Managing Director at Morgan Stanley.
February 18, 6 pm to 7 pm