February 2020

“Welcome to our first issue of the ZicklinBusiness e-newsletter, our new channel for news about the Zicklin School of Business. Creating this inaugural issue has given all of us an opportunity to ponder how our school and its mission have grown since our founding in 1919. Highlighted here are the engaged faculty, diverse and dedicated alumni, and important events that contribute to Zicklin’s global reputation.”

Fenwick Huss, Willem Kooyker Dean, Zicklin School of Business

Money vs. Morals

Appealing to customers’ sense of right and wrong can sometimes derail a company’s marketing strategy, says Sankar Sen, Professor of Marketing and the Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance in the Allen G. Aaronson Department of Marketing and International Business. So how can you keep your marketing on track?

Watch Now

Alumni Success

After earning her degree from the Zicklin School, Chandni Rakshit (MBA, ’18) landed several job offers in technology product management. Today she’s Corporate VP of New York Life Ventures. How does she account for her success?

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Zicklin in the Media

Alumna Lara Abrash (MBA, ’94), Chairman & CEO of Deloitte & Touche LLP, has been honored as an AACSB Influential Leader.

Alumna Helene R. Banks (BBA, ’85) has been named to Crain’s 2020 “Notable Women in Law” list. 

Assistant Professor of Finance Xi Dong and PhD candidate Changyun Zhou were part of a research team that won an award for their paper on asset prices. 

Professor of Law Marc Edelman analyzes Washington Nationals pitcher Marc Strasburg’s nine-figure contract in Bloomberg

Alumnus Gero Francis (MS Entrepreneurship, ’16) is cofounder of Tsouls (“tee-souls”), a sustainable footwear company. 

Adjunct professor Charles Hwang (MS Accountancy, ’15) predicts a bull run for Bitcoin in articles in Coindesk and Kitco

A study on whistleblowers by Assistant Professor Heemin Lee was cited in the National Law Review.

Assistant Professor of Law Yafit Lev-Aretz was interviewed about data privacy on the NBC Nightly News

Associate Professor of Law Nizan Geslevich Packin published an article in Forbes about the tendency to incorporate behavioral information into loan applicants’ credit scores. 

Research from Zicklin’s Weissman Center for International Business was cited in The New York Times.

Zicklin undergraduate and graduate student teams won $12,000 in a case competition organized by the Steven L. Newman Real Estate Institute.

A number of Zicklin undergraduate students have won prestigious scholarships to study abroad next semester in Thailand, Ireland, Germany, and Spain.

Zicklin Events

Ethical Challenges in Brand Licensing, with Professor Yafit Lev-Aretz, Director of the Robert Zicklin Center’s Program on Tech Ethics.
February 11, 12 pm to 2 pm
Free, but please register here.

MS Programs Open House
February 13, 6 – 7:30 pm

Doctor of Professional Studies in Business Program Information Sessions
February 13, 6:30 – 7:30 pm

2020 Economic Forecast: Is the Fed Doing Enough?
Please join the Foreign Policy Association and the Zicklin School of Business to learn the latest forecast of the U.S. economy from Ellen Zentner, Chief U.S. Economist and a Managing Director at Morgan Stanley. 
February 18, 6 pm to 7 pm

Learn more about Zicklin’s graduate and executive programs.