July 2020

Advertising: Will It Be Different After the Pandemic?

Advertising is famously built on relationships. But how can you grow and maintain those ties when everyone is working from home? Michael Roth (BBA, ’67), Chairman and CEO of Interpublic Group, spoke to Larry Zicklin (BBA, ’57) about that and other hot topics during our New Normal in Business webinar, “Advertising: Will It Be Different After the Pandemic?”

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“There is no ‘new normal.’ There is actually no ‘normal.’ There is just change,” Google Health marketing exec Cozi Namer (MBA, ’03) told the 2020 graduates of Zicklin’s MBA/MS programs during a special pre-commencement celebration.

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Congratulations Executive Programs Graduates

“We are not just Cohort 24 or a cohort of 11; we are change agents,” Executive MS in Human Resource Management graduate Monifa Roberts told her classmates.

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Zicklin in the Media

Alumnus Jonathan Bandel (EMSF, ’19) is a winner of a 2020 Rising Stars — 40 Under 40 Award from the Business Council of Westchester.

Professor Ajay Das, Narendra Paul Loomba Department of Management, co-authored a research paper in the International Journal of Integrated Supply Management on the effect of COVID-19 on global supply chains.

Professor Marc Edelman, Department of Law, published an article in Forbes about Major League Baseball, and was quoted in another article expressing concern about COVID-19 waivers for college athletes.

Associate Professor Mahima Hada, Allen G. Aaronson Department of Marketing and International Business, co-authored an article on conspicuous luxury goods in the International Journal of Research in Marketing.

Professor Debbie Kaminer, Department of Law, published an article in Bloomberg Law on why employers should mandate flu vaccination policies during the COVID-19 pandemic, and a Daily News op-ed on the impact of the Supreme Court’s decision on sexual orientation discrimination. She was also quoted in a Law360.com article about how referrals to employee assistance programs may put employers in violation of the Americans with Disabilities Act.

Associate Professor Mary Kern, Narendra Paul Loomba Department of Management, co-authored an article (based on a recently published book) in the Harvard Business Review on how working parents can use their negotiating skills at home. She also co-authored an article on the “fixed” pie perception and strategy in dyadic vs. multiparty negotiations.

Alumnus Cavel Khan (MBA, ’05) has been appointed Chief Revenue Officer at Tumblr, a new role in which he will be responsible for overseeing global sales and company-wide sales strategy.

Associate Professor Ivan Montiel, Narendra Paul Loomba Department of Management, co-authored an article in Business & Society on rapid responsible innovation during COVID-19.

Professor Scott Newbert, Lawrence N. Field Chair in Entrepreneurship in the Narendra Paul Loomba Department of Management, co-authored an article in the Journal of Business Venturing on the influence of gender role congruity on social impact accelerator selection decisions.

Lecturer Trish Rubin, Allen G. Aaronson Department of Marketing and International Business, was quoted in Education Week on the importance of branding for school districts.

Alumna Kira Sheinerman (MBA, ’03) has been appointed senior strategic consultant at Aptorum Group, a biopharmaceutical company. She is the cofounder, CEO, and executive director of DiamiR Biosciences, a molecular diagnostics company.

Alumnus Frank J. Tanki (EMBA, ’04) has been named general manager of AXS TV and HDNET Movies, television properties owned by Anthem Sports & Entertainment. Tanki joins the company after more than a decade at Viacom.

Assistant Professor Dexin Zhou, Bert W. Wasserman Department of Economics and Finance, co-authored an article in the Journal of Financial Economics on crowdsourced employer reviews and stock returns.

Zicklin Events

Due to coronavirus, all in-person events have been canceled. We continue to offer an array of admissions-focused virtual events for graduate and executive programs.

Webinar:  Zicklin’s Full-Time MBA and Evening MBA Programs
July 7, 11 am

Executive Admissions Webinar
July 8, 11:30 am

New Normal in Business Webinar Series: Crisis Management During a Pandemic
July 8, 11 am

Learn more about Zicklin’s graduate and executive programs at these information sessions, open houses, and webinars.